Why Jeff Bezos Thinks Your Business Would Benefit From Shared Customers Knowledge
Would you care to come on a little thought experiment with us? It’s just a question, nothing fancy. If you had the option of having your own private doctor, who had no other patients aside from you, would you choose it?
The first thing that comes to mind is probably “well, sure! I would never have to make an appointment or wait for them to see me ever again!” – and that’s a fair point. But just let it sink in: this person only ever saw you, learned from you, just one person. What if you catch something for the first time? That would mean it would be extremely hard for your doctor to diagnose and heal you – he would have no experience of it!
Just as you wouldn’t choose to be your doctor’s only patient, why would you work with only one editor instead of taking advantage of a team who are constantly learning from all their clients? This is what we call “shared customer improvements”. The basic idea behind it is taking whatever lessons we learn from each of our clients and applying them to other clients who might benefit from it. This way, we don’t wait for issues to come up for each creator, we’re ready to avoid them altogether and everybody benefits from each others’ experiences.
As Jeff Bezos says, “if you’re the only customer on the software system, you’re the only one driving it forward. If thousands of customers share that system, then the other 999 that are not you are also driving it forward and you get that as a tailwind.”
Note: the shared knowledge refers to what works as a system for each creator, never their content or data of any kind. We are fiercely protective of the confidentiality and uniqueness of each of the creators we work with. What we want to share are editing methods and systems that can be used for recurring cases, not specific or individual information (e.g. specific checklists, project sharing procedures, training the creator mindset, etc.).
SO HOW DOES IT WORK?
Let’s take an example to better illustrate this process.
An editing company has 10 different clients. They have a basic, standard system to edit videos for all of those clients. One of the rules in this system is that every video is edited by only one editor. As time goes by, they realize that for one of their clients, having only one editor on each video is not the most effective tactic, since they mostly run out of time or come up short on their creativity. So they decide to try having two editors work on each video, sharing the workload. This new strategy works wonders: they never miss a deadline and no one feels stretched too thin.
Now they look at the rest of their clients and find that, although it wasn’t as obvious, four of them could also benefit from using this method, so that’s what they do. The service quality for those other 4 creators has automatically gone up, only because they scaled up an individual measure. This is the true value of the shared customer improvement philosophy.
Another example could be the use of a standard checklist to review videos, no matter the client. If the company chooses to learn from each of their clients and apply that knowledge, that checklist will continuously grow and expand from the experience of reviewing each client.
As an editing company ourselves, we are committed to constant improvement and constructive criticism, because we understand that expertise can only come from a diversity of perspectives and experiences. We strive to be a doctor with all kinds of patients learning daily from them and improving with each one. This is the best and fastest way to give creators exactly what they need in order to become the best versions of themselves.
Now the choice is yours: will you stick with a private doctor – who doesn’t have other clients to learn from, so is unable to anticipate and avoid mistakes – or will you hop on board an already moving fly-wheel that will elevate your content, without you actively doing anything? If you’d like to try out the second option, have a look at our portfolio and client testimonials – we might have something for you.
How many times have you said to yourself (or to someone else) “I’m just a bit of a perfectionist”? And how many times has that meant endless nights polishing little details and countless re-do’s?
As a creator, what is the first thing that you try to delegate once you reach a certain level of success and your time starts to go up in value and down in availability? That’s right – the editing. So now that you know that getting help with your editing is the best career move for you as a growing creator, the question is…
YouTube creators are busy people, made even busier by taking on tasks that they could delegate to others. By not delegating, they end up unintentionally holding themselves back from making more content, saving more time, and staying ahead of the curve. And this doesn’t help them.
So you have a small YouTube channel that you started in order to do more of what you love. You have a small group of followers and you’re becoming increasingly aware of how overwhelming it is becoming to keep your content consistent and your channel growing in subscribers.
At Now Creatives, we know that editing is one of the most time-consuming tasks for YouTube creators. And despite doubts, some creators may initially have, fast, reliable, high-quality editing service, that adapts perfectly to your schedule and does not take any creative control from you is possible!