Your Viewers May Just Be Happier Once You Get An Editor!
By now you’re convinced that you need more time to keep creating and posting, and you know that delegating your editing is a great solution. Your financial situation allows you to do it and you have plenty of references from people you trust who could be a good hire. But still, there is something at the back of your mind that will just not let you take the step. It sounds a little like “your audience will feel you’re being inauthentic” or “it won’t feel like your content anymore”. These are understandable concerns, but on the flip-side, there are benefits that without an editor, the audience misses. Here are some that we’ve come across:
To begin with – although it may seem obvious – the chances are that your audience follows you because of the material of your content or because of your personality, but they’re probably not overly concerned with your editing (even if they for sure care about it). They also value a consistent flow of content. So, from a strategic point of view, if the choice is between continuing to do everything yourself and losing consistency or delegating your editing (to editors with high standards), then an editor is certainly a more interesting option!
YOU’LL ACTUALLY HAVE MORE TIME TO BE “YOU”
What’s more, if you choose to hire an editor, you’ll have more time on your hands to create even more content. That means you’ll be more active in your viewer’s feed, building a stronger connection and giving them what they really want: more of you.
There are other benefits to having more time to spend as you wish. One of them is that you can spend more time resting and on self-care. Being overwhelmed by responsibilities and tasks can easily lead to burnout. If you can bypass it, your viewers will get a better, more authentic and healthier version of you, which translates over the screen as a feeling of well-being that attracts people on a subconscious level.
Lastly, there is nothing wrong with acknowledging you are, first and foremost, a creator. That is your area of genius and what you spend most of your time and resources on. From a logical standpoint, it makes complete sense to delegate your areas of non-genius to people who have devoted years of practice to it. Ultimately, you will get a better-quality product in regards to post-production, which will undoubtedly elevate your content and draw more people to it.
But what happens when the logic behind not wanting to delegate is blurred with concerns that sound like “there is no one better to edit my content than me, because no one knows it like I do”?
We understand that this is a legitimate and valid concern. However, we also understand that getting an editor is:
1. Unavoidable and even desirable (once your audience reaches a certain size)
2. A catalyst for creativity (since now there’s one more person bringing new ideas to the table and that can spark up something new in you)
3. Not the same as giving up creative control
YOU DON’T HAVE TO MAKE TOUGH CHOICES
You will always be the owner of your content. This means you will always have the final say in how much freedom other people can have with it. When you establish a line of communication with an editor, there is always the possibility of you being as thorough and specific as you want in relation to the editing style and resources you want them to use on your content. It is by no means an “all or nothing” situation where the choice is between hiring an editor and giving up control or not hiring an editor at all. A great editing service will always give you the chance to be as involved as you want.
As for the first two, creativity and originality often comes from discussing ideas and seeing the same things from different perspectives. In other words, collaboration breeds originality, so hiring an editor for your content might actually be an exciting opportunity for sparking new ideas. Once again, the final say is yours, so why not try it?
We know we can’t speak to every creator’s experience on this or any other topics, but if you’d still like to check out a real life example of a successful collaboration from creators and editors, here is one:
If you’d like to test this out for yourself, click here to get a sample.
How many times have you said to yourself (or to someone else) “I’m just a bit of a perfectionist”? And how many times has that meant endless nights polishing little details and countless re-do’s?
As a creator, what is the first thing that you try to delegate once you reach a certain level of success and your time starts to go up in value and down in availability? That’s right – the editing. So now that you know that getting help with your editing is the best career move for you as a growing creator, the question is…
YouTube creators are busy people, made even busier by taking on tasks that they could delegate to others. By not delegating, they end up unintentionally holding themselves back from making more content, saving more time, and staying ahead of the curve. And this doesn’t help them.
So you have a small YouTube channel that you started in order to do more of what you love. You have a small group of followers and you’re becoming increasingly aware of how overwhelming it is becoming to keep your content consistent and your channel growing in subscribers.
At Now Creatives, we know that editing is one of the most time-consuming tasks for YouTube creators. And despite doubts, some creators may initially have, fast, reliable, high-quality editing service, that adapts perfectly to your schedule and does not take any creative control from you is possible!